The name "Burberry" evokes images of classic trench coats, meticulously crafted scarves, and a timeless British elegance. But for those unfamiliar with the brand's history, the subtle difference between "Burberry" and "Burberrys" might cause confusion. This article delves into the evolution of the brand's name, explores the distinctions between various Burberry lines like Burberry Blue Label and Burberry Black Label (now defunct), and provides a comprehensive guide to authenticating genuine Burberry products.
When Did Burberrys Become Burberry?
The story begins in 1856 when Thomas Burberry founded his company in Basingstoke, Hampshire, England. Initially, the company operated under the name "Thomas Burberry," reflecting the founder's name. However, over time, the brand evolved, eventually settling on "Burberrys" as its primary name. The use of the plural "Burberrys" wasn't merely a stylistic choice; it reflected a broader corporate strategy. The "s" signified a sense of establishment, tradition, and the collective craftsmanship behind the brand's products. It was a subtle yet powerful way to convey a heritage of quality and enduring style.
The transition from "Burberrys" to "Burberry" was a gradual process that unfolded over several decades. There's no single date that marks the definitive shift. The change was driven by a desire for a more streamlined and modern brand identity, especially as the company expanded globally. The late 20th and early 21st centuries saw a significant rebranding effort by Burberry, aimed at attracting a younger, more contemporary customer base while retaining its core values of heritage and quality. This rebranding included a simplification of the logo and a shift away from the pluralized name. The "s" was dropped, making "Burberry" the official and globally recognized name. This change reflects a broader trend in branding towards simpler, more memorable names. While the exact timeline of the transition is difficult to pinpoint precisely, the shift towards "Burberry" solidified significantly in the late 1990s and early 2000s. Older documentation and marketing materials will still show the "Burberrys" name, but current official usage consistently employs "Burberry."
Burberry vs Burberry Blue Label:
Understanding the differences between various Burberry lines is crucial for authentication and appreciating the brand's diverse offerings. Burberry Blue Label, a significant part of the brand's history, is now discontinued. It represented a distinct market segment within the Burberry portfolio, primarily targeting a younger, Japanese demographic. The Blue Label line featured a more casual and contemporary aesthetic compared to the main Burberry line. It offered a range of clothing and accessories that were more fashion-forward and trend-driven, often incorporating bolder colors and designs. The price point was generally lower than the mainline Burberry collection, making it accessible to a wider audience.
The discontinuation of Burberry Blue Label signifies a strategic shift within the brand's overall approach. While the Blue Label catered to a specific market segment, Burberry's current strategy focuses on a more unified brand identity across its various product categories. This consolidation aims to strengthen the brand's overall image and streamline its marketing efforts. The legacy of Burberry Blue Label remains, however, in the form of vintage pieces that are now sought after by collectors. Understanding the differences between the mainline Burberry and the discontinued Blue Label is crucial for both authentication and appreciating the evolution of the brand's design language. The distinct styles and manufacturing details serve as important indicators when verifying the authenticity of vintage Burberry pieces.
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